There is an exercise where you need to write down 100 of your wishes. Coming up with the first 10 or 20 is easy. It gets harder after you’ve listed the obvious ones like a phone, a car, a house, and a yacht. What comes next? Next, you have to think harder and tap into your imagination.

In design, solving a problem works the same way. The first solutions are simple and obvious—they just warm up your brain. Things get more interesting after the first ten. That’s where ideas are born that wouldn’t come up otherwise.

Don’t hesitate to duplicate your artboard and think through another option. It will only work in your favor.